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98                               Quick Guide for the Impatient User


           But wait… it gets better.  For many years Sony had the rights to use the
           Carl  Zeiss  name  on  their  lenses,  a  brand  that  is  so  revered  in  the
           photographic  world  that  many  discuss  it  with  religious  fervor.    Before
           World  War  II,  this  German  optical  company  was  producing  some  of the
           best optics in its day, relying on brilliantly hand-designed and handcrafted
           elements before the days of multi-coatings or computerized optical design.
           Their legendary optics were used exclusively for Medium format cameras
           like Hasselblad and in high-end Contax 35mm film cameras.  For over 50
           years,  professional  photographers  worldwide  coveted  Zeiss  lenses.    And
           now, the well-respected Zeiss optical company is making autofocus lenses
           for the Sony A-mount.
           So now, when choosing accessories for your Sony Alpha camera body, you
           can choose from not one but THREE different major brand names:
                All Minolta and Konica Minolta AF (autofocus) lenses (there are
                over 16 million of them out there)
               All Sony A-mount (as opposed to the E-mount) AF lenses
               All Zeiss lenses designed for the A-mount




































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