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372                        The “Setup” (Toolbox Icon) Menu Settings


           too, until you start taking more pictures, at which time your old images will
           be irrecoverably overwritten.  Formatting a card erases all the information,
           blocks  out  bad  sectors,  and  sets  things  up  again  so  new  images  can  be
           accommodated without the bad parts causing corruption.
           Now that you sort of get the idea behind formatting, let me add a little more
           important  detail.    There  are  actually  two  kinds  of  formatting  that  are
           possible; the first one being a thorough format and is the kind of formatting
           I described above: A complete teardown and rebuild of the library shelves,
           tossing  all  books  in  the  process.    There  is  another  kind  of  formatting,
           known as a “Quick Format” which is very, very similar to the process of
           deleting all the images on the card.  (In fact, as far as this discussion goes,
           they’re as good as identical.)  This kind of formatting takes significantly
           less time, and in fact this is the kind of formatting your camera does.  Got it
           so far?

           So,  to reiterate: When  you  delete an  image  from  your  memory  card,  the
           image  doesn’t  actually  get  deleted  (for  that  would  take  too  much  time);
           rather, a pointer to it just gets deleted from the memory card’s card catalog.
           (This is usually true when you delete files from computer hard drives too.)
           Unintuitively, when you format a memory card using the camera, the same
           thing is true: The card catalog is erased, but the previous image data still
           remains!
           You  may  recall  reading  in  the  camera  manual  that  you  should  always
           format the memory card in the camera, and not the computer.  Given that
           in-camera  formatting  is  really  an  erasing  of  the  card  catalog  and  not  a
           thorough  formatting  at  all,  what  on  earth  was  Sony  thinking  when  they
           wrote that?  For the answer, let’s think back to the ancient Apple vs. IBM
           wars of the early 1980s.  Even before the Macintosh was introduced, Apple
           always had their own proprietary format for floppy disks.  So even if the
           floppy disk was physically the same, if it was written to on an Apple, it
           could not be read by an IBM PC.  This was still true when the Mac was
           invented, although Apple did go out of their way to make sure that their
           machines  could  read  IBM  floppies if  they  were  inserted.    (A  technically
           difficult task, since the two machines would require different mechanical
           spin rates at different times.)
           Today, there are still many different competing proprietary formats used by
           Apple, Linux, and Microsoft, and when you format a memory card in those



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