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190 The “Recording” (Camera icon) Menu Settings

5.24 CREATIVE STYLES

Menu Position MENU  5  Creative Style

What it Does Specify in-camera tweaks to your .jpg images

Recommended Setting I personally prefer to keep the factory default
settings (everything essentially “neutral”) and do any color cast, contrast, or
sharpening on my computer later on

“Creative Style” is a catch-all phrase which means “A collection of tweaks
the camera can apply to an image” – tweaks like color cast, sharpness,
contrast, and saturation. The degree of change you can invoke by these
settings is very small (see comparison shots in the next sections), however
you can achieve noticeable differences by combining several of these
variables together and storing them in one of six spaces (“Creative Style
locations”). I’ll give examples of such combinations after the settings are
demonstrated.

Note that these settings only affect pictures taken in P, A, S, or M exposure
modes and are only applied to .jpgs (although the settings used are written
to the EXIF area of RAW files so programs like Lightroom can open then
up and automatically tweak the image according to the settings you dialed
in if it wants to. Kind of a time-saving step.)

The first thing I’ll explain is the concept of what Sony calls an “Image
Style”. The A77 II has 13 Image Styles, plus six customizable slots which
you can play with on your own. The 13 image styles are described in the
table starting on the next page:

Contents of this book Copyright © 2014 Gary L. Friedman. All rights reserved.